M. Society is a streetwear brand rooted in Latin culture — and built to celebrate all cultures.

Founded by Max Bhavnani, M. Society was born from a simple yet powerful idea: to create fashion that speaks to the community, reflects the streets, and embraces the richness of cultural identity. More than just clothing, our brand represents confidence, movement, and staying true to who you are.

Today, M. Society continues to evolve through a dynamic creative team that shares Max’s original vision while bringing a fresh, forward-thinking perspective. Together, we’re shaping a brand that is bold, expressive, and unapologetically authentic.

Our designs reflect the energy of the streets — raw, elevated, and inclusive — made for those who hustle with pride and wear their roots out loud. Backed by decades of experience across iconic fashion labels including Mavi Jeans, South Pole, Perry Ellis, Cubavera, Original Penguin, and Dockers, our team delivers retail-ready collections that combine premium detailing, innovative fits, and exceptional value — all through the lens of modern streetwear.

M. Society is more than a brand — it’s familia, it’s culture, and it’s everyday style for a new generation.